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Floor Supervision Promotion

by on Jan.06, 2012, under Entertainment

As the saying goes, “You can’t get somethin’ for nothin’.” And that’s certainly often the case when it comes to fitness advice, especially as personal training continues to grow in popularity. However, at the Cooper Fitness Center, staff goes the extra mile to ensure all members get the service and advice needed to get the most fitness benefits — on the house.

The center started its Floor Supervision Promotion in January 1997 to ensure that members are not only aware that degreed and certified personal trainers are on the floor during most hours of facility operation, but that they get the service and high-quality instruction they need from them. To make members aware, a mannequin dressed in a personal training shirt is in place on the floor with a sign outlining the services they provide, along with the name plates of the trainers currently working on the floor. “To create an even greater awareness,” adds Slovak, “we have purple pencils for the members to record their workouts that have the inscription, ‘Please allow our fitness staff (purple shirts) to assist you in your pursuit of personal wellness.’”

The program has resulted in a win-win-win situation for the trainers, members and facility. Through answering members’ questions and demonstrating techniques, personal trainers continue to gain new clients, and members’ perceptions of trainers being exclusive to paying clients only has been changed.

“We encouraged the members to utilize the staff for their individual fitness needs,” says Slovak. “This appealed to the members who may have thought that if they needed personal fitness advice, they had to pay extra for it.” Since the program’s inception, the facility has received 29 written compliments and only one critique. In addition, the facility has a retention rate of 85 percent. “While the Floor Supervisor Promotion is only part of the reason behind our success with retention, it is definitely a major contributor,” notes Slovak.

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