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Cooper Fitness Center, Part 2

by on Dec.28, 2011, under Fitness

Often, merely identifying the source of a potential problem may motivate a client to make changes, Darden says. “We may not be able to get that person’s spouse to join with them, but if a person determines his problem is that he’s not getting support at home, there may be other areas he can think of to foster support,” he says.

Three months after joining the facility, members are asked to complete the behavior assessment and motivation quiz a second time. At this time, the director of fitness programs conducts a personal follow-up with each member to determine how fitness goals are progressing. If problems still exist or new ones have developed, the director makes specific recommendations to help move the client into the next stage of readiness. Members are also given two complimentary sessions with a personal trainer for further personalized attention.

Since the inception of the Stages of Readiness Profile, Cooper has seen its retention rate jump 6 percent (from an already impressive 82 percent to 88 percent) and has enjoyed consistent use of its personal training services (Gray estimates that at any time, one in 10 members is utilizing personal training).

“We’ve definitely seen some improvements, but our effort with Stages of Readiness was definitely more qualitative than quantitative,” Gray says. Darden adds that, “Retention really wasn’t our aim since we’re already doing fairly well in that area. Our goal is to do whatever we can to help our members be successful in their exercise. If we do that, we’re doing our job.”

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